LUC CARTER

I am a Content Creator producing high impact videography and photography across motorsport, commercial brands, and live events.

At R&G, I lead digital content strategy and produce performance-driven visual campaigns across social platforms, combining cinematic storytelling with commercially focused results. From British Superbike Championship rounds and Motorcycle Live, to new product launches and ambassador collaborations, my work is built to engage audiences and drive measurable growth.

Before R&G, I worked as a Digital Communications Officer at Hampshire County Council, producing engaging films, photography, and short-form content across digital platforms. I managed projects from concept to completion, operating professional camera and audio equipment, travelling across Hampshire to capture high-quality content for campaigns spanning multiple services. My role also involved monitoring engagement, adapting content strategies, and maintaining the Council’s digital asset library to ensure consistent, professional messaging

With a BTEC Level 3 in Creative Media Production from Farnborough College of Technology and a Media Production degree from Bournemouth University, I bring both technical precision and creative direction to every project.

Alongside my professional role, I work as a freelance photographer specialising in aviation, sports, and weddings, as well as covering high profile events including Farnborough International Airshow and The British Motor Show, capturing authentic, high-energy moments through a refined visual style.